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How Do Brands Use Virtual Spokesman to Tell Good Stories: Motion Capture Technology Empowers Brand Propagation

Short Description:


In recent years, the attractiveness of digital marketing to brands has gradually risen. With the explosion of the concept of meta-universe and the leap of technology, brands have been using virtual spokespersons to seize the opportunity: Blue Cursor released the first digital avatar “Su Xiaomei”, the first virtual digital intelligence person “Ai Wenwen” at the National Museum, Watsons created its first virtual spokesperson “Qu Chenxi Wilson”; from technology to cultural and museums to traditional retail, they have actively laid out the meta-universe and launched the “first” virtual person belonging to the brand.

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Features

In recent years, the attractiveness of digital marketing to brands has gradually risen. With the explosion of the concept of meta-universe and the leap of technology, brands have been using virtual spokespersons to seize the opportunity: Blue Cursor released the first digital avatar "Su Xiaomei", the first virtual digital intelligence person "Ai Wenwen" at the National Museum, Watsons created its first virtual spokesperson "Qu Chenxi Wilson"; from technology to cultural and museums to traditional retail, they have actively laid out the meta-universe and launched the "first" virtual person belonging to the brand.

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China Mobile Hong Kong has recently launched its first virtual spokesperson - JOY-E. In the teaser, although he only appears as a mysterious half-face, his character is cheerful, active and energetic, and the "E" in his name echoes the "Mobile" in the brand name, which is intended to showcase China Mobile Hong Kong's leading edge in mobile networks and new technology applications.

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As in the case of McDonald's Happy Sister:

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KFC's silver-haired virtual colonel:

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L'Oréal's "Master" and "Sister":

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Winona's Vee, Noe and Green Spiny Fruit:

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There is also the beauty brand Hanasiko, which was officially announced last month: "Hanasiko":

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The breaking circle of virtual image is the result of the growth of Generation Z and the rise of subculture, and also a new opportunity for brands to develop transformation and development, to seize the interest and attention of contemporary young people to new things, to create exclusive virtual spokespersons, and to promote the development and growth of brands.

For brands, virtual spokespersons are no longer a virtual symbol, they rely on technology to attract the attention of the main consumer force of Generation Z with a more trendy and creative form of interaction.

When virtual people are endowed with persona, body and mind, they are not much different from real people and do not even face the risk of collapsing the room. And with the maturity of AR/VR, virtual engine, driving algorithm, 3D modeling and other hardware and software technologies, the authenticity and interactivity of virtual people have been greatly enhanced, and cost reduction and commercialization have become the key elements for the emergence of virtual people.

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The emergence of virtual digital people allows brands not only to customize IP images, but also to create more content through a combination of virtual and real, cross-space and cross-dimensional marketing. This requires virtual technologies such as rendering modeling, motion capture face capture and AI technology to create quality marketing content that matches the brand's tone and user preferences through customized virtual images, delivering more immersive consumer experiences and deep brand awareness to users.

Specifications

VDSuit Full (1)
VDSuit Full (2)

Technical solution

Inertial motion capture technology

Advantages

Accuracy; adaptivity; flexible use

Weight of the motion capture suit

0.5Kg

Wear time

<5min

Sense points

27

Acceleration range

±16G

Gyroscope range

±2000

Magnetometer range

4.9Gs

Pose capture range

360°

Pose accuracy

ROLL<0.5° PITCH<0.5° YAW<1.5°

Data transmission mode

2.4GHz wireless or USB2.0 wired

Transmission distance

30m wireless (open environment)/3m wired

Data frame rate

60HZ, 72HZ, 80HZ, 96HZ

Data type

RAW, QUA, EULER, BVH, FBX

Power supply mode

Rechargeable built-in large-capacity lithium battery which can work 2.5h continuously

Charge mode

MicroUSB port; external 5V charger; full charge<2H

Internal data refresh rate

500HZ

Core algorithm

Independently developed

Displacement function

Support displacement function

High-dynamic characteristics

Support jump, flip and other difficult motions

Supported Application Platforms

Unity3D, UE4, 3D MAX, MAYA, MotionBuilder

Calibration

Single pose calibration

Data editing and playback

The motion capture software is equipped with the data editing and playback function

 

Applications

Virdyn motion capture suit widely used in: 3D animation, game production and development , sports gait analysis, virtual live broadcast and digital human real-time solution.

Virdyn VDSuit Full for Full Body Function Inertia Motion Capture Suit (5)
Virdyn VDSuit Full for Full Body Function Inertia Motion Capture Suit (7)
Virdyn VDSuit Full for Full Body Function Inertia Motion Capture Suit (1)
Virdyn VDSuit Full for Full Body Function Inertia Motion Capture Suit (6)
Virdyn VDSuit Full for Full Body Function Inertia Motion Capture Suit (2)
Virdyn VDSuit Full for Full Body Function Inertia Motion Capture Suit (3)
Virdyn VDSuit Full for Full Body Function Inertia Motion Capture Suit (4)

Device Performance Demonstration

Core Technology

Sensors

● Core algorithm: Our self-developed algorithm, high-frequency refresh, fast calibration

● Automatic temperature compensation: Adaptive temperature compensation algorithm to effectively suppress temperature drift

● Accurate data: 360° attitude capture range, no angle limit

● Wireless transmission: Wireless transmission, charging 2hours, continuous working 3hours

● High magneticresistance: Continuous resistance to 60s magnetic field mutation

Virdyn VDSuit Full for Full Body Function Inertia Motion Capture Suit (8)

Supporting software: VDMocap Studio

Virdyn VDSuit Full for Full Body Function Inertia Motion Capture Suit

● Perfect supporting functions, advanced motion capture system algorithm

● Window and lens tracking function with four viewing angles

● Data Repair, Data Redirection, Data Frame Cut, Motion Capture Bone Editing, Climbing Effects

● Support mainstream applications such as Unity3D, UE4, 3D MAX, MAYA, MotionBuilder, etc.

● Data types include RAW, QUA, EULER, BVH, FBXO

Package Includes

High-accuracy sensor

● High-accuracy sensor * 28

● Full-featured motion capture suit * 1

● Controller * 1

● Wireless receiver * 1  

● 3m USB cable * 1  

● 5V charger * 1

● Silicone ring * 30


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