Virtual reality has already changed the game in many industries, from entertainment and education to real estate and retail. When it comes to incorporating VR into advertising, the possible use cases are broad and novel, making it an exciting opportunity for agency professionals and internal marketing and advertising teams to experiment.
As virtual reality technology evolves and becomes ubiquitous, the creative possibilities for using it in advertising are likely to grow exponentially. Below, 16 Forbes board members explore some of the craziest and most innovative uses of virtual reality in advertising in the future. Read on to find out how these agency executives think VR has the potential to revolutionize the advertising industry.
In the future, VR advertising could provide a fully immersive and interactive brand experience. Imagine walking into a virtual store, setting up your dream product, and interacting with an AI brand representative. Personalized 3D ads follow you through the metaverse, seamlessly blending into your virtual world. – Garrett Atkins, VIE Media
One of the biggest opportunities is the dynamic placement of the product when viewing the main content in the virtual reality world. Knowing their preferences, brands will be able to individually target products to their customers. Early versions of this already exist and will only get more advanced and far-reaching as VR advances. -Tanuj Joshi, Eilerity
I think the craziest thing I can imagine is subliminal thought based advertising. I can imagine scenarios where people enthusiastically embrace this technology! In fact, we already do this with our smartphones, so the next obvious thing will be implants to read our raw thoughts, right? At the time, VR ads could work like the movie Inception. – Nicholas DeNitto, Producer
Continued progress in the construction of the metaverse opens up great creative opportunities for advertisers in the near future. Advertising storytelling is likely to move towards a more immersive, personalized, and memorable first-person experience, allowing you to interact with brands and products and get positive results. Essentially, advertising will be both fun and effective. -Paula Celestino, SPRK Media Group Inc.
VR will become a means of entertainment for consumers. Successful consumer campaigns will create an immersive experience that allows consumers to live out the fantasy of an ideal life that was previously only possible in advertising. Companies that understand to entertain, not sell, will benefit from VR advertising. -Mike Maynard, Napier Partnership Limited
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I like the idea of putting on a headset and seeing up close what I want to buy. I can see how augmented reality can make this even more amazing, but fully immersive virtual reality can be a great way to check out the house you want to buy or the hotel you want to visit. – Andrew Muffetton, BlueTuskr
Virtual reality can allow consumers to experience products in a more engaging, interactive and immersive way than traditional advertising methods. For example, an automaker could create a virtual reality experience that would allow consumers to realistically and dynamically “test” their vehicles from the comfort of their homes. -Scott Baradel, Grove of Ideas
Virtual reality allows the creation of hyper-realistic products, revolutionizing advertising. Virtual stores, personalized advertising and gamification provide an unprecedented level of engagement. This immersive product experience will allow customers from all over the world to try it before they buy it. – Owen Garitty, FPW Media
There are many ways to use virtual reality for advertising. Augmented reality is great for allowing customers to teleport your product into an existing space, but imagine using VR to “teleport” customers so they see your product in a completely different environment. Instead of having your furniture designs in their current home, they can experience them in their dream home, creating a sense of aspiration. – Tellef Lundeval, Acceleration Digital Media
Our clients are looking for professionals to create meaningful stories about their family and company history. To this end, virtual reality can be used to create emotionally powerful human experiences for galleries or experiential events. Biggest win? We will be able to creatively communicate with future generations, new employees and customers through fragments from different eras, simulated processes or historical moments in real time. — Samantha Reynolds, ECHO Story Agency
VR has the potential to revolutionize advertising by providing interactive, immersive and personalized user experiences to end users. The ability to provide a fully immersive showroom and create a social and gaming world for consumers could completely change how brands interact with consumers. – Robbie White, nine years old.
Virtual reality is the new playground for advertisers, with hyper-personalized experiences that put viewers at the center of their own stories. AI-powered insights will intuitively fit these ads into existing virtual experiences, enhancing rather than diminishing the content consumers choose to consume. result? Deeper connection, higher impact. -Louise Mezzina, Mojo Group
Ads will be tailored to each person and real virtual reality will change. For example, if you and I are in a virtual world, we can see the same structural object. Advertising on items will be tailored to me and different from you – for example, I may see Coca-Cola as the advertised drink, but you see Sprite. — Peter Boyd, PaperStreet Web Design
Virtual reality can be used in advertising, to create immersive experiences, and to blur the boundaries between the virtual and physical worlds. For example, a virtual e-commerce storefront promoted through digital advertising can allow users to shop anywhere in the world without having to go to a store. to try the brand’s products and really feel like they’re in a store environment.” – Gavin Baker, Baker Marketing Lab
Imagine we are developing a brand-matched virtual reality escape room that immerses customers in the virtual environment of a new movie release or video game release, allowing them to immerse themselves in the world of the brand while being both fun and challenging. Brands will connect with customers and create memorable advertising experiences. -Darby Dwyer, creative director of Green Closet
Virtual reality has the potential to revolutionize product presentation. When it comes to high-value B2B products, we live and die product demos – but what if your potential customers could dive into learning how to use your product on their own? In a typical buyer journey, your sales reps spend only about 5% of their time on them. Give them the alternative they want with a virtual reality demo they control. – Christine Slocumb, Clarity Quest Marketing
Post time: May-10-2023