H&M is the latest retailer to integrate virtual worlds into consumer gaming experiences by launching H&M Looptopia on the Roblox platform.
Customers can now experiment with materials and patterns in the world of Roblox by creating a virtual wardrobe for their avatar in an immersive 3D experience that includes mini-games, simulation sessions, alternate worlds, events and more.
Andrew Douwait, Commercial Director of DubitIt, said: “H&M wanted to deliver an experience that promotes fun and sustainability, in keeping with the brand’s stylistic, creative and cultural DNA.”
Upon entering Looptopia, players will be able to interact in worlds such as Rainbooow Fields, Neon Studiooo, and Fabric Fooorest. There, they can design their outfits while enjoying music videos and special effects that create a runway feel. Players can also trade with each other, take selfies, or marvel at each other’s creations. By recycling old clothes, they open up the opportunity to earn rare items.
“People who buy and wear H&M apparel and accessories are increasingly spending time in virtual spaces and digital worlds. The H&M Looptopia experience at Roblox now allows us to explore new ways to connect with our existing interactions with new customers both online and offline,” Linda Lee, Head of Acquisition and Marketing at H&M Americas, said. “In the coming years, H&M will continue to explore this rapidly growing field of virtual and augmented reality.”
Max Heirbout, global head of branding for the H&M metaverse, said the brand wanted to encourage digital natives to express themselves through fashion on and off screen.
“The H&M Looptopia Experience in Roblox is an exciting new world that unleashes creativity and allows players to create and expand their virtual Roblox wardrobe so they can feel as much like themselves as possible through their avatar feelings,” Hairbout added.
H&M is stepping up efforts to develop digital channels not only to promote the brand, but also to improve the overall shopping experience.
In November, the brand announced the opening of an innovative 7,000-square-foot store format with experiential design, progressive programming, and community-focused spaces where consumers can explore their own style. The store includes several technological enhancements, including RFID technology that provides full real-time visibility into the store’s inventory and sizing options, mobile payment options anywhere in the store, and fitting rooms with smart mirrors that can detect product sizes and colors . style tips.
Walmart: In September, the company launched two new apps on the Roblox platform: Walmart Land and Walmart Game World. Offering unique interactive content and entertainment, the two new spaces will bring Walmart’s islands to life, where shoppers can access the brand’s best in fashion, style, beauty and entertainment offerings. read more.
Lowe: Last summer, the company began its first experiment with Metaverse by creating a hub through which it offers free downloads of product assets. With Lowe’s Open Builder, a new resource hub for all creators, creators can upload over 500 3D product resources that mimic real items off the shelf. The 3D items will include lighting, garden furniture, rugs, kitchen and bathroom accessories, and decorations. read more.
Pacsun: Since launching its signature NFT in May, the company has moved further into the metaverse by participating in ComplexLand 3.0, a multi-day virtual festival where attendees can purchase exclusive products. At ComplexLand, Pacsun unveiled its PS Reserve resale program in a three-story store that also stocks merchandise from Pacsun, Playboy and the brand’s newest partner, esports organization Cloud9. read more.
Post time: Jan-09-2023